The Message Doesn't Change. The Mix Does.
Good sound does not create the message. It carries it, clearly enough that you forget it is there. Church communication is the same craft, every day of the week.
The blog
Thoughts on communication, design, leadership, ministry, AI, and the systems that help good work survive real life.
The complete file
3 ARTICLES
Creative Leadership
TOPIC: CREATIVE LEADERSHIP CLEAR FILTERS
Change vs. Polish
The first season of Seinfeld was bad. It got great by changing, not by polishing. Knowing which of those two problems you actually have is most of the job.
The Creative Brief Is Ministry
The least glamorous document in your church might be the most pastoral one. A good brief is clarity, and clarity is care.